Thursday 25 September 2008

Eva Erzigova for Dom Perignon


I just came home from a girls' night out to pick up a friend who is having some serious boyfriend trouble (where I still want to hire a 6-pack-boy to beat the hell out of him), and the girls being English, Australian and Irish, they outdo my drinking capacity like you wouldn't believe: I wish I could just crash in bed, so I am going to keep this post short...
Apart from Milan, on which we are going to give you a thorough update at the end of the week, the latest big fashion news is the Lagerfeld-Erzigova collaboration for Dom Perignon. Starring in the new Dom Perignon 1996 cuvee campaign shot by Lagerfeld, Eva's 34 DD perky curves in playfully minimalistic lingerie. That's the last part of the campaign story, but I'm guessing that's what everybody is going to be most interested in, right boys? A sex kitten purring for champagne in a luxury hotel suite kingsize bed? No turn-off here...
Nothing too surprising about the Perignon-Erzigova pairing, fashion has always gone hand in hand with champagne, and high class one, not Brut de Blancs mousseux: Dom Perignon's choice is well-studied. Eva is classily elegant and bubbly like their product, and her hair is all in blonds, beiges and pinks like the tones you see when looking through a glass of Dom Perignon champagne in the twilight.
Having said that, maybe the whole story with its checking into Le Meridien, going shopping and meeting the perfect guy for the night (who would turn out to be the perfect boyfriend in a Hollywood movie) might make you just a little sick (like after a few glasses of champagne, were they not Dom Perignon)... But the campaign does work well, and the imagery is nicely framed and filtered, so thumbs ups on Eva's curl(ve)s! She is the perfect beauty to fill the ambassadress' part for such a glamorous name. Dress or undressed, the robe of a Dom Perignon bottle will remain the same elegantl image under her parentage.
By Champagnista V

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