Tuesday 9 December 2008

WHERE ARE THEY NOW? Johnny Loves Rosie accessories

The past 12 months have been a whirlwind for Johnny Loves Rosie. As an accessory brand that has been going for the past 16 years, they have managed to cement themselves as the go to accessory brand for anything floral, quirky and different.

At the beginning of the year Johnny Loves Rosie was in its final preparations for its launch into Topshop Oxford Circus, with a selection of hair wear. The 4th of February was D-day for Johnny Loves Rosie and soon enough they found themselves in high demand as their concession stand became the go to for stylists and fashion assistants who needed something quirky, different, on trend and affordable.

Soon after launching in Topshop Johnny Loves Rosie was requested to provide more than hair wear, so Johnny Loves Rosie bags, floral and jewellery where introduced into Topshop. By London Fashion Week, Johnny Loves Rosie’s floral accessories where being used in the Luella cat walk show as they where preparing to launch Johnny Loves Rosie in a further 5 Topshop’s- Manchester, Sheffield, Liverpool, Dublin and Cardiff.

With the local press covering their launch, they were ecstatic that Johnny Loves Rosie was getting a great approval from the public. The appreciation of Johnny Loves Rosie continued through to celebrities such as Tamara Mellon who wore their AW08 crystals to the MET ball in NY, Amanda Holden who adorned them on Britain’s Got Talent, Zoe Ball, Pixie and Peaches Geldof, Helena Bonham Carter and Leona Lewis who was recently papped with a Johnny Loves Rosie bag.

Shortly after London Fashion Week, Johnny Loves Rosie launched its couture range to the fashion world. The pieces are hand made in house at the London studio; they are innovative, statement pieces that have recently been used by British Vogue, Tatler and Grazia. Only six of each design are ever created- making them exclusive must have pieces. It is these pieces that can now be found exclusively at asos.com.

Asos.com, the online store that recently was voted “Best online store” by Company magazine, and described as having “an eclectic mix of high fashion, designer pieces and A-list inspired outfits” by Grazia magazine has been embracing the Johnny Loves Rosie brand and enjoying the exclusivity of being the go to for Johnny Loves Rosie GOLD accessories.

So what does the future hold Johnny Loves Rosie? Well with their AW08 collection doing well they are now looking forward to seeing their accessories in the upcoming French Vogue and to launching their SS09 to the public.



Champagnista M
Photos courtesy of asos.com

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