After Sofia Coppola for Miss Dior Cherie, it is the turn of Jean-Pierre Jeunet to penetrate the world of fashion with the new advertisement for legendary perfume Chanel No5.
As Audrey Tautou is starring in the new film on Coco Chanel, it makes sense that the fashion brand would have asked Jeunet to accept this contract: the young actress has been his muse from their encounter on the shooting of Amelie Poulain to the filming of A Very Long Engagement.
However, it is a bold choice for a fashion house so well-established as Chanel to entrust their flagship perfume to the young creator of Delicatessen and The City of Lost Children.
More than an ad, it is a short film that Jeunet gave birth to: set in the Orient Express, it narrates the story of a young woman and her night encounter with a fellow traveller. The colours and staging reflect the uncanny aesthetics of Jeunet's filmography, and with the accompaniment of the melancholy lyrics of Billie Holliday's 'I'm a Fool', the ad renews the image of the flagship perfume in a skillful way, conserving it all its strength and making the scent almost palpable in a mysterious chain of images.
A strangely beautiful testimony to a perfume with decades of history.
Champagnista V
Posts
No comments:
Post a Comment