Thursday 5 June 2008

The One To Watch: JO BLAKE

Jo Blake is the accomplished designer who heads the Johnny Loves Rosie design team. With talent and wit, she is more than an upcoming she has arrived!

So here are your ‘Jo’ Facts

Inspired by celebrated designer Vivienne Westwood, Jo Blake knew from an early age that fashion was to be her calling.

A Central St Martin graduate, the budding designer cut her teeth at Louis Vuitton were she learnt first hand the in’s and out of the fashion accessory world.

Making positive waves at the popular LV brand, she was sent on a course in Paris where she was able to perfect her skills.

Confident in her undeniable talent, Jo left Louis Vuitton and started her own label DAJE establishing her as a regular on the Portobello and Spitalfield fashion scene.

It was whilst putting together her own collections, that Jo found her talents in demand so she started to freelance at well known and respected labels, one of those labels happened to be ‘accessories to love’ brand Johnny Loves Rosie.

Following three seasons of freelancing at Johnny Loves Rosie, Jo Blake was offered the job of Head Designer.

As Head Designer for the well known accessory brand she was given the opportunity to showcase her skills and talents fully.

She embraced the vintage look of Johnny Loves Rosie whilst adding a unique edge to the brand.

The birth of Johnny Loves Rosie bags bought about an opportunity for the designer to spread her wings and put into practice the skills that she learnt at LV whilst strengthening her skills in accessory design.

For more information please email the fashionista herself at

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