Topshop makes its move...to NYC!

It has been a long time coming and finally it has happened- Topshop has opened in New York City- yay!

It is located on Broadway in the SoHo area of lower Manhattan- a fabulous location by the way for all you New York virgins. With four fabulous floors selling fashion must haves it is ceratinly a shopaholic's dream.

The floors include three for Topshop and a basement level for Topman. With its new-look interior designed by London Consultancy Dalziel + Pow it certainly has a strong reference to the UK, and embraces the Britishness of the brand with the exterior displaying punk-style Union Jack posters on which a black and white image of Kate Moss has been super imposed.

With other images that include the London Eye, red buses and signs for Regent Street it certainly screams "london fashion has arrived, and is here to stay".

Continuing on, the ground floor carries clothing and accessories, and there is the DJ balcony at the rear of the shop and a lounge area with white leather sofas that trades upon the brand’s UK heritage with liberal use of the Union Jack.

With Topshop NY comes the usuals that we have at our very own London store- the Kate Moss boutique, the Moto denim shop and the “Shoe Lounge” and ingerie department. They have even bought the well known shoe shop Office along for the ride.

Topshop NY is tempting shoppers with promotions galore such as the “limited edition Cool Britannia” t-shirt for shoppers spending over $100 (£69.50), as well as the chance to win a trip to London Fashion Week- wow wee right!

So it seems that finally a little something from the small island known as England has finally managed to come across the pond and be loved and adored by the hard to please Americans. With yet to be confirmed US expansion plans for more stores to open in Miami, Los Angeles, Las Vegas and Boston, I feel that it is a fair trade for all the American stores that we have gracing their presence in London, except for Madonna, they can have her back- we can't be any fairer than that right?!?

Champagnista M